Week 1
People & Positioning
Let’s define WHO will use your website, and why they need you.
Week 1 Collaboration Call
Wednesday, July 17 @ 3pm
( Click icon above to join Zoom call )
Why do we start with AUDIENCES?
To put it simply, because we aren't designing a website for YOU.
You won't be using your website. Your customers will.
With that in mind, we’ll need to be very careful that every word on your website is there because it is useful to your customers.
That every feature is there because it brings your customers closer to achieving their goals.
How do we do that? Well, that’s what we’re going to dive into in Week 1!
In this week's call, we'll explore...
- the distinct AUDIENCES that your website will serve
- the DRIVERS (pain points & goals) that caused them to visit your website
- what DIFFERENTIATORS make you the best choice for them
- what ROADBLOCKS keep them from moving forward with you
- what SUCCESS STORIES they will tell after choosing you
- ...and how to POSITION your brand story, mission and personality
Are you ready for WEEK 1's Homework?
It will appear here right after this week's Collaboration Call !
WEEK 1 HOMEWORK: Your Audiences
Let's get to know our Audiences a little better, shall we?
You know your industry and target markets. We know online marketing. Together, we’re magic!
So it’s time to share your knowledge with us. Complete the following questionnaires about each audience we identified in this week’s call…
AUDIENCE 1:Audience Name Here
You know your industry and target markets. We know online marketing. Together, we’re magic!
So it’s time to share your knowledge with us. Complete the following questionnaires about Audience 1:
- DEFINING: Identifiers
- Differentiators
- Roadblocks
- Next Steps
Quick Tip:
Let loose and brainstorm. Just try to capture ideas for now!
AUDIENCE 1: Identifiers
Awesome! One down...
All done?
We're moving right on target then. Nice work!
We’ll check our calendar and get back to you shortly!